Monday, I discussed two grave mistakes made when small and mid-market companies hire sales and marketing people. If The Wall Street Journal is to be believed, more small businesses are planning to hire in the next six months than those that aren't; and the sales and marketing is the focus for 50% of those firms. Given the size of firms that were surveyed (under $5 million) I'm certain that many of these firms will attempting to do the single, toughest thing in business - hiring the first...
