There is a very interesting difference in the urgency that exists in any buying/selling iteration. Here's a general rule I live by:
- To a seller, a day feels like a week and a week feels like a month.
- To a buyer, a day feels like an hour and a week feels like a day.
As a seller, it's important that you clearly communicate expectations and the process that you follow (assuming, of course, that you follow a process). The best way to make a week feel like a month to a buyer is to get the buyer understands the consequences of not buying.
