---
title: The Most Important Thing To Remember When Hiring Salespeople
description: Recruiting salespeople is harder that selling your product or service.  It's an interesting riddle.
---

[Making Sales Growth Predictable, Sustainable & Scalable ](https://www.liftenablement.com/blog)

# [The Most Important Thing To Remember When Hiring Salespeople](https://www.liftenablement.com/blog/the-most-important-thing-to-remember-when-hiring-salespeople)

 Written by [Doug Davidoff](https://www.liftenablement.com/blog/author/doug-davidoff) | Aug 30, 2011 9:28:00 AM

<http://thefastgrowthblog.com/wp-content/uploads/2011/08/winning-the-race.jpg>If your sales plans call on you to get a quality salesperson it is critical that you remember:

When recruiting salespeople your are COMPETING with every other sales opportunity out there.

Recruiting salespeople is harder that selling your product or service.  It's an interesting riddle.  First, there are a finite number of great salespeople.  Second, there's a finite number of great companies.  You'd think it would be easy enough to match the two - the problem is that it is not, actually it's quite to the contrary.  (For those thinking, "Gee, I don't need a "great" salesperson, good will do," [should read this post immediately](https://blog.imaginellc.com/good-is-no-longer-enough)!)

The signal to noise ratio is off the charts.  Far too many companies have been ripped off by hiring inadequate salespeople and far too many quality salespeople have been ripped off by working for companies that don't stack up.  The result is that so many barriers have been put up, that it's almost a miracle when the two find each other.

So if you're in the market for a salesperson that can drive results, what should you do?

Most importantly, stop sounding like every other company that treats salespeople like a commodity .  For example:

 

Remember, the salespeople you want are wanted by just about everyone else out there.  You must have a proposition and process that stands out from that competition.

The good news is that so many companies are doing a horrible job at this, that a few changes will help you stand out.

 

[View full post](https://www.liftenablement.com/blog/the-most-important-thing-to-remember-when-hiring-salespeople)

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