The Brand Called You Is Dead...

An excellent post from Rick Liebling at Eyecube on the philosophy of The Brand Called You. His take - the idea is dead.  Now the focus is on "The Brand You Build."  How do you do that? By doing what a brand was always supposed to do - create unique value.  Liebling's take is dead-on accurate - it's well worth the read.  (BTW, if you scroll down the comments you can see my take.)

So ask yourself - are you creating unique value?