---
title: The Brand Called You Is Dead...
description: By doing what a brand was always supposed to do - create unique value.
---

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# The Brand Called You Is Dead...

[ Doug Davidoff ](https://www.liftenablement.com/blog/author/doug-davidoff)  Jan 6, 2009 8:06:58 AM

An excellent post from Rick Liebling at Eyecube on the philosophy of [The Brand Called You](http://eyecube.wordpress.com/2009/01/05/the-brand-you-is-dead-long-live-the-brand-you-build/#comment-568). His take - the idea is dead.  Now the focus is on "The Brand You Build."  How do you do that? By doing what a brand was always supposed to do - [create unique value](https://www.imaginellc.com/business-development/ezine/AvoidCommodity1.html).  Liebling's take is dead-on accurate - it's well worth the read.  (BTW, if you scroll down the comments you can see my take.)

So ask yourself - are you [creating unique value](https://www.imaginellc.com/business-development/ezine/AvoidCommodity1.html)?

[Inbound Marketing](https://www.liftenablement.com/blog/topic/inbound-marketing), [B2B Sales Strategy](https://www.liftenablement.com/blog/topic/b2b-sales-strategy), [Demand Generation](https://www.liftenablement.com/blog/topic/demand-generation)

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