Doug Davidoff2009 was a challenging year for many companies. It was one of the most rewarding for The Fast Growth Blog. Here are the 10 most popular posts from 2009. Thank you for your readership; I look forward to continuing the conversation this year.
- Why Brochures Kill Profits – a focus on why traditional marketing and the constant focus on “we-do’s” gets in the way of making sales and standing out.
- The New Marketing Funnel – one of our breakthroughs of 2009. The New Marketing Funnel provides a new model to guide your marketing investments and to understand the buying cycle better.
- Good is No Longer Enough – our theme going into 2010. This post focuses specifically on sales efforts and sales people.
- The New Marketing Funnel In Action – a primer on how to utilize The New Marketing Funnel.
- Is It Time to Kill The Cold Call – this post stimulated a lot of conversation and several additional blog posts. The title speaks for itself.
- The Inspiration For Fast Growth – this was a very personal post for me that resonated beyond my intention. A tribute to my dad, Philip Davidoff, who passed away last year.
- Can You Give Me A Price – this was the post that surprised me the most. I found a Dilbert cartoon that I thought was funny and insightful. I’ve already used it with buyers who are unreasonable.
- Mistakes-Improvements – a focus on some of the most common and critical mistakes made in the sales process – and what to do about it.
- Are You a Pest, Peddler or Demand Creator – another breakthrough for us in 2009. I introduce the five levels of sales performance and the implication of each level.
- Driving Sales With Content – content was the hot topic in marketing circles in 2009. This post connects the issues around content marketing to the sales process.