Anyone who's a reader of this blog knows that I'm a radical believer in the importance of content. As I've written before, content is critical to growing any business successfully.
Whenever I talk with companies or executives about developing content, it's often greeted with a response like, "Yeah, I know it will work, but it just seems to difficult." While I've done much to help executives overcome these obstacles, I think this blog post by content marketing expert Joe Pulizzi shines some light on some very important myths on why content is critical and how to do it effectively.