One of the biggest fears demonstrated by companies in embracing the competitive rules of The Wisdom Age is that if they focus on fewer clients, they will lose revenue and money. A recent study by McKinsey & Company, provides further evidence that this is not the case.
I encourage you to take a look at the study. My take: To succeed going forward, you best clearly articulate who your Best Few Clients are, demonstrate that you fully understand what makes them tick, then over-allocate your resources to solving the problems they face better than anyone else in the world and under-allocate everything else.
Succeeding in The Wisdom Age is about applying your resources against tightly defined client segments.