“People don’t buy what you do, they buy why you do it.” – Simon Sinek
These of some of the wisest words I’ve heard in years.
Many of you may already be familiar with this video. For those that are not, I promise that watching this will be 18 of the best minutes you’ve spent on your business.
Sinek does a masterful job of sharing why companies are being commoditized (without every using the word commoditization). He shares the remarkably simple secret of success for companies like Apple, Starbucks and Southwest; as well as the Wright brothers, and, even, Martin Luther King, Jr. He also shares why TiVo has never been a commercial success.
Please watch this 18-minute video (I promise it’s worth it), then answer the question below:
Why do you do what you do?