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The Demand Creator Blog

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Measuring The Vitality of Your Business

Remember that guy that had it all in high school and never ended up going anywhere? Maybe it was in college, or in an early job. We’ve all seen people like that. They seem to have all the tools and yet they never end up doing anything special.

A (Very) Brief Thought on the Election

The thing I love about America is that every day, approximately 300 million people wake up in the...

Product vs. Service Sale: A Crucial Distinction

For as long as I’ve been in sales, guru’s have always focused on the differences between selling...

Warren Buffet Provides Another Teachable Moment

One of the biggest challenges facing small and mid-size business is developing leadership teams and...

Revisiting: What Do You Sell?

In April, I discussed the need to shift from selling “stuff” to selling results. Making that shift...

Breathe

When I'm working out, my trainer always tells me to breathe. My response is that breathing comes...

Growing in a Recovery

After three of the toughest years in the lives of growth-oriented CEOs, the signs are finally...

Toffler Predicts The Next 40 Years

When Alvin Toffler talks, I listen. Whether it’s the predictions he made is his first book...

Design Thinking In Sales

A few weeks ago, I shared a review for The Design of Business, an excellent perspective on design...

Trust In Pricing

Everyday, I hear salespeople complain and moan about how customers are so price sensitive. They...