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The Demand Creator Blog

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Closed Business Is A Horrible KPI

I'm a BIG fan of key performance indicators (KPI). I firmly believe that you get what you measure and track. My best months, quarters and years always occur when I'm disciplined in tracking my KPI. It's important to note that the key word in KPI is indicator. An indicator should be designed to highlight what is likely to happen, not what has already happened.

Don’t’ Hire Someone to “Figure it All Out”

The following is a guest post by Bob Corlett, President of Staffing Advisors. Bob is a genius when...

We All Need A Coach

I’ve always been fascinated by a key paradox of performance. That is that top performers are always...

The Ted Leonsis Instruction Book

In June 2007, I took Ted Leonsis and the Washington Capitals leadership team to task for...

What Comes First - The Marketing or Sales Plan

Over the last two weeks, we’ve been inundated by requests from CEOs and sales executives who want...

The Demand Creator Minute - 3 Rules of the Market

In my latest (in a long while) Demand Creator Minute, I share with you, blog-readers, an insight -...

Competing for Attention

In September 2009, I wrote about the fact that, as marketers, we are all competing in Times Square...

It Ain't Selling Until They Say No

There is probably no sales myth that angers me more than, “a salesperson must be able to get a...

Is BlackBerry A Dead Product Walking?

There are 2 types of companies in the world today. You are either: The best, or You’re a “Me-too”...

A Thought For The New Year

With 2011 off to a (hopefully) fast start, and we're all contemplating our big goals for the year,...