Over the last two weeks, we’ve been inundated by requests from CEOs and sales executives who want to talk about developing new strategies for growth. It’s got me very excited about the prospects for 2011 – not just for Imagine, but for business growth all around. I am seeing an alarming trend, however. One of the most common questions that I’m getting is: “Which should we do first –figure out our marketing approach or develop our sales approach?”
