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The Demand Creator Blog

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We All Need A Coach

I’ve always been fascinated by a key paradox of performance. That is that top performers are always the ones that know that they need help to achieve, and average and poor performers believe that they’ve got it figured out and don’t need help.

The Ted Leonsis Instruction Book

In June 2007, I took Ted Leonsis and the Washington Capitals leadership team to task for...

What Comes First - The Marketing or Sales Plan

Over the last two weeks, we’ve been inundated by requests from CEOs and sales executives who want...

The Demand Creator Minute - 3 Rules of the Market

In my latest (in a long while) Demand Creator Minute, I share with you, blog-readers, an insight -...

Competing for Attention

In September 2009, I wrote about the fact that, as marketers, we are all competing in Times Square...

It Ain't Selling Until They Say No

There is probably no sales myth that angers me more than, “a salesperson must be able to get a...

Is BlackBerry A Dead Product Walking?

There are 2 types of companies in the world today. You are either: The best, or You’re a “Me-too”...

A Thought For The New Year

With 2011 off to a (hopefully) fast start, and we're all contemplating our big goals for the year,...

Measuring The Real Effectiveness of Salespeople

In the investment world, the return you will get in any given time period is far more dependent on...

Growth Means Making Mistakes

One thing I know with certainty is that if you want growth (be it personal, professional, or...