<img src="https://ws.zoominfo.com/pixel/Nfk5wflCTIIE2iSoYxah" width="1" height="1" style="display: none;">

The Demand Creator Blog

Join thousands of committed growth executives & get our latest posts delivered straight to your inbox. Subscribe Now.

It's Not A Salespeople Problem

With increased frequency I'm getting requests from owners, CEOs and VP's asking for recommendations for a recruiter who can "find 'good' salespeople." What's unfortunate about these requests is that even if these companies do find good salespeople (a difficult task in and of itself) there's still only about a 10% chance that the salesperson will be successful. A study reported in Harvard Business Review revealed that only 1 in 250 salespeople actually exceed their targets.

It's Not About You

I've got bad news for some of the entrepreneurs out there. Success in business is not about you....

Goodbye Flip & A Thought on Focus

Today, Cisco announced that it was closing down it's FLIP camera unit. Cisco bought the company in...

Avoiding The Biggest Sales Mistake

The biggest sales mistake B2B salesforces make is focusing on process when they should be selling...

What's Your Plan B?

If I've been reminded of one thing this year, it's the predicting the future is a bad business....

The Design of Message

Great design is achieved, not when there is nothing left to add, but when there is nothing left to...

No Shortcuts

As much as I would like to tell you about a short cut to resonating with your customers and...

Sales Command

To be honest, successful selling requires a degree of, for lack of a better word, arrogance. You...

People Don’t Buy What You Do…

“People don’t buy what you do, they buy why you do it.” – Simon Sinek These of some of the wisest...

Giving Value to Gain Sales

I've been spending a lot of time working with clients to build out diagnostic systems to create...