Without question, the toughest lesson I've every learned in sales (or life for that matter) is that you can do all the right things and still not get the outcome you want. You can ask the right questions, make the right connections, zig when you're supposed to zig, and zag when it's time to zag…and you still may not win the sale. When you lose, you want something to blame. You want to fix something. It can be demoralizing to look at a lost sale and not find where you went wrong.
