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The Demand Creator Blog

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Successfully Hiring In Business Development

Potentially good news for the economy. A recent article in the Wall Street Journal, reports that "More small businesses plan to hire in the next six months than those that won’t, with demand strongest in sales and marketing, a new survey shows." Interestingly, 48% of those planning to hire are focusing on sales and marketing jobs. My hope is that these businesses hiring realize that people are one (critical) part of a successful growth effort. My fear is that these businesses will overestimate...

Fast Growth Insights

I'm excited to share a new initiative with you. Starting Monday, September 26, we will be...

Has Your Sales Team Made These Adjustments?

The news today is dominated by the challenges and tribulations of our economy. Slow growth, debt...

Marketing Defense vs. Attack

There is a tremendous difference in strategies, tactics and the overall approach used by companies...

Please, Don' t Lie

I understand the temptation to lie. If you're a small company, you want people to think your big....

The Most Important Thing To Remember When Hiring Salespeople

If your sales plans call on you to get a quality salesperson it is critical that you remember: When...

Mediocrity Sucks

For the first time in, umm, well, since I can remember, I completely unplugged for more than one...

Ignore The News

The best advice I ever got as a financial advisor was that there is an important distinction for...

What We Need Is Confidence

I'm not going to lie to you. The last 10 days have been bad. Whether the S&P's downgrade of the US...

Walk, Don't Run

A good friend of mine is a cardiologist. One of my favorites stories that he shares with me is how...