I don't know about you, but Varuca Salt was my favorite character in Willy Wonka and The Chocolate Factory. "I want an oompa loompa, and I want one now." I think of her virtually every time I work with an entrepreneur on their go-to-market approach. "I want more high margin sales, and I want more high margin sales now." The biggest frustration in building an effective go-to-market approach is simply the time that it takes. Recently I had a prospect ask one of my references, “Why does the...
