This week we begin a new focus for The Weekly Fast Growth Tip: shortening the sales cycle time. Shortening sales cycles should be a primary objective for every company looking to sustain growth. As a matter of fact, one of the primary indicators to determine whether your company is being commoditized is what’s happening with your sales cycle. Longer cycles are a clear indicator that you are in the middle of The Commodtization Trap, while shortening cycle indicate that you’re bypassing...
