There is a critical, often overlooked, space between insight and execution. It’s a space that is uniquely frustrating to entrepreneurs and salespeople, and causes more great ideas to fail than anything else. It’s a space filled with trade-offs. It’s fraught with ambiguity and filled with complexity. Most small and mid-sized business (SME) executives either ignore the space completely or get paralyzed by it and fail to act. I call this space The Results Chasm™.
