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The Demand Creator Blog

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How to Get Access To Any Decision Maker

One of the consequences of the economic downturn, and the reductions in workforce over the last several years is a greater gap between executives with the authority and the people who are responsible for implementing and overseeing solutions. When I work with salespeople, the most common challenge they have is getting access to authority. To get the access you desire, the first, most important thing you must do is to have something worth talking about.

3 Mistakes That Are Costing You Sales

This post originally appeared on The Washington Business Journal's BizBeat Blog. Answer these five...

Networking - Online & Off

Recently, I've gotten a number of questions from clients and others about effective social media....

Insurance Companies Prove Problem With Most Marketing Approaches

The comedic approach taken by a number of insurance companies is not working, according to USA...

The Olympics & Peak Performance

As I was watching the US women win their opening game of the 2012 Olympics, I found myself thinking...

You Don't Need The Answers

One of the toughest lessons and most valuable lessons I learned early in my sales career was that...

The Blackberry Open Letter To Stockholders

For 18 months now, I've been ripping Blackberry on this blog. Just yesterday and I mocking their...

The Challenge of Different & Good

I love simple graphics that tell big stories. As I was reviewing some of my article archives, I...

Creating A Powerful Sales Message

What would the ability to get through more of the right doors, faster mean for you? In today's...

Demand Creator Minute: It's Okay to be Wrong

When challenging your customer, entering accounts and positioning yourself to be valued as you...