There’s a great post over at Hubspot focused on how salespeople are still complaining about the quality of leads, even after an effective inbound marketing program is implemented. I wasn’t at all surprised to read this, as I often warn companies that if they improve their lead generation results but don’t change the way they sell, the net impact will be negative – potentially even devastating. I realize that this statement may sound counter-intuitive; but think about it, how is your sales team...
