Yesterday I shared that price and the vast majority of objections that surround price are merely an excuse for delaying or deferring making a decision. Understanding the psychology surrounding price is important for any selling organization that wants to grow both the top and bottom lines. Today, I’m going to share how you can avoid the issue altogether. Disarming The Price Objection & Desire to Negotiate The first thing sellers must do to alleviate price pressure is understand what’s causing...
