Content marketing has become just as important in B2B as it is in B2C, which is confirmed by a recent Content Marketing Institute and MarketingProfs study. Over 90 percent of B2B organizations now use content marketing to develop their brand and create demand. Evidence shows that B2B content marketing is rapidly rapidly being adopted and this trend will continue to rapidly grow next year. Despite this trend, small and mid-market (SME) executives still seem to struggle with understanding the...
