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The Demand Creator Blog

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Utilizing Webinars to Drive Lead Generation & Opportunity Conversion

I’m a big fan of webinars. They’ve been central to the growth strategy at Imagine for the last seven years, and they’re a core part of The Demand Cultivator™ process that we provide clients. Webinars are powerful because they support your sales funnel in several ways. Webinars are: Excellent tools to attract new people into your funnel. Among the best conversion opportunities out there. A primary opportunity to move prospects that are stuck in the pipeline. Great tools to use by salespeople...

Why Salespeople Lose B2B Sales

I remember the days when the ability to overcome objections was what defined a salesperson. I knew...

The 5 Most Damaging Mistakes Made Everyday In B2B Lead Generation

If your goal is to make your sales growth predictable, sustainable and scalable then your ability...

5 Tips to Leverage Content in B2B Sales

Stop for a moment and consider everything you do to win clients. If you’re like most people that I...

If You Want To Increase Your Success In B2B Sales, Stop Selling

I was reading one of my favorite blogs this morning. Meghan Keaney at HubSpot was sharing how much...

Are Your B2B Lead Generation Programs Outdated and Doomed to Fail?

In the past, most companies relied on generic, blanketing lead generation programs. These B2B lead...

Increasing Your Win Rate: Forget The Logic & Tell A Story

There are no boring companies – only boring stories. The key to standing out in a competitive...

5 Tips to Multiply Your Lead Generation Conversion

Lead generation and sales teams should work hand in glove. After all, both teams work toward the...

The Effortless Experience & What It Means for B2B Sales

Anyone who knows me knows that I love contrarian thinking. I’ve learned that successful strategy is...

Need More B2B Leads? Start Using Social Media More Effectively

For small and mid-market B2B companies, generating enough quality leads has always been one of...