Several years ago an early sales mentor of mine called me up to say that he was looking to start a new business and he wanted to know if Imagine could help him on the lead generation and marketing side of things. I asked what his goals were, and he told me that it was really just a sideline thing (he was primarily retired) and he said that if it could do $200,000 to $300,000 he’d be really happy. My response surprised him a little bit. I told him that in many ways it’s easier to build a $3...
