“Blog.” Now there’s one of those words that didn’t even exist a little more than a decade ago. In the realm of Content Marketing - providing customers with valuable information and resources that result in sales - blogging is one of the most important components in your overall communications strategy. Yet, among most small and mid-size (SME) B2B organizations, blogging is typically overlooked and addressed haphazardly. Blogs originated as forms of personal expression that emerged in the midst...
