Never - ever - make a Cold Call again. In countless surveys addressing the effectiveness of sales initiatives –yielding responses from both potential customers and sales professionals alike—both groups agree almost uniformly: the sales pitch they hate receiving (and dread making) most of all is…(drumroll)…the cold call. So why are there still practitioners of this universally-hated method of not closing a sale 98.3% of the time? It sure isn’t the effectiveness rate. So let’s put an end to this...
