RevOps is a fascinating development in the sales and marketing world. At a very high level, it’s a process-oriented effort to leverage technology to make sure that all stages of the buyer’s journey are connected. This was not always the case. During a “Let’s Play RevOps” stream a couple of weeks ago, we discussed how much we take for granted in terms of the evolution of CRMs like HubSpot, to the degree where sometimes we ignore some of the most powerful elements of RevOps because they’re...
