A few knee slappers here and there can be a great way to spruce up your content marketing efforts and enhance engagement with your B2B Prospects. Using humor to engage your customers You’re familiar with the phrase, “Laughter is the best medicine,” right? Well, when employed properly, it turns out that laughter can be good for business, too. Now, does this mean that you need to find the next Chris Rock and put him on the payroll? No. And don’t dust off that paperback of “101 Party Jokes” just...
