For our last post of the year, and the last post of our favorite series, I share my favorite posts. When we decided to do this, I thought picking only one post would be difficult. The reality is that I had no problem choosing one. For all of the concepts and posts that I've written, one stands out for me. In many ways, the post, Never Forget the Core Reason People Buy from You, is what this blog has been about. Success in business begins first and foremost with having a product or service that...