Today's post is Jackie Voutsinas's (our new marketing manager) second selection. As the old saying goes, "If it were easy everyone would do it." The fact is that sales is hard work. As a marketer who has sold, Jackie gets the importance of completely aligning your marketing and sales effort. As Jackie says, "Sales is definitely hard work. Marketing, done correctly, can provide a great deal of leverage to help make it easier." Sales Is Hard Work Last week I wrote about how the counter-intuitive...
