“Why pound a nail into a board with a hammer when you’ve got a perfectly good fist?” The scenario sounds ludicrous, I know, but it happens –at least in spirit—everyday in the realm of sales. Salespeople, stuck with traditional approaches and habits, often turn a blind eye toward the content marketing tools at their fingertips, and it’s costing them and, you untold profit. Content marketing has been slow to be adopted by the general salesforce, despite the unprecedented acknowledgment of its...
