There is a clear line of demarcation in the world of mass-communication, and odds are, you are on one side of it or the other. Do you Tweet? Do you Pin? Have you ever posted a video on Vine? Perhaps not. But surely you are on Facebook and LinkedIn. If not, your business may be mired in the old-world marketing practices of the 20th Century. And yes, it is the 21st Century—it has been for 14 years now. And as much as those social media obsessions of your children may annoy you, successful B2B...
