Navigating the new “seller beware” world One of those “touchy-feely” expressions that emerged in the 1970s that so characterized that decade went something like this: “If you love someone, set them free, and they’ll come back to you.” Now, we’re no expert on the psychology of romance, but when applied to business, that philosophy actually has an enormous amount of merit. As we’ve discussed here many times, the key to succeeding in the new paradigm of sales is to accept the counter-intuitive...
