If you don’t have a ton of quality, timely content, aligned with your message and geared to your buyer personas, you are at a major disadvantage when it comes to making consistent, predictable, profitable B2B sales. This will come as no surprise to readers of this blog. For those that aren’t convinced, consider these facts: According to a study done by Google and Shopper Science, the amount of content sources reviewed by a potential buyer before being ready to engage in a buying process doubled...
