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The Demand Creator Blog

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Why Automation Is So Damn Hard: 5 Rules to Make It Work

A few years ago, I had a couple of employees who would regularly come into my office, telling me that we needed to automate a process. Being the typical visionary entrepreneur that I am, I was excited by the idea. The truth is that I loved these employees for about three months, until I realized that their desire to automate everything was actually causing nothing to get done and that their desire to simplify everything was wreaking chaos into the business. The siren song of automation is...

Marketing Analytics... Are You Measuring KPI's or KP Lies?

In God We Trust…Everybody Else Better Have Numbers to Back It Up When it comes to marketing...

What The "Burger Wars" Can Teach B2B SMEs about Sustaining Growth

I have to admit when I first saw the headline; Burger King hits McDonalds where it hurts, I...

5 Steps to Take Advantage of Newsjacking to Fuel Your Content Marketing

Imagine you’re scrolling through your news feed on your favorite social media site or going through...

25 Motivational Quotes for B2B Sales & Marketing Professionals

“It does not matter how slowly you go as long as you do not stop.”–Confucius St. Patrick’s Day is a...

Is Your Win Rate Heading In the Wrong Direction? Reverse The Trend

Stop for a moment and consider the path the growth side of your business is on. As we move into the...

3 Questions to Answer To Close Sales Faster

It’s easy to forget that your customers/prospects operate in a complex ecosystem. In that...

4 Strategies to Building A High Performing B2B Sales Team

3 of 4 Sales Reps Are Failing, According To Study A study done by Kurlan & Associates, a sales...

5 Keys to Successful Prospecting

For as long as I’ve been in sales, the bane for executives and salespeople has been finding ways to...

How To Make Lead Scoring Work For SMEs

Last week I shared insights into understanding the B2B lead generation model. Today, I’m going to...