I have to admit when I first saw the headline; Burger King hits McDonalds where it hurts, I thought, “who cares?” After all, I’m proud to say that I haven’t eaten at McDonalds or Burger King for years, my kids have outgrown them and, I thought, how can anything to do with Burger King or McDonalds be of any use to me? Luckily, I needed a mental break and there were no other headlines that I found interesting, so I clicked. There before me was a business lesson that every small and mid-sized...
