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The Demand Creator Blog

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5 Reasons You Want An Introvert In Your B2B Sales Position

I was talking with a referral partner yesterday who wanted to introduce me to one of his clients. He told me that his client was looking to redesign his approach to sales because he realized he’s an introvert, and isn’t sure he can lead a sales effort. I share this story, because I hear it often. Can an introvert succeed in sales? The answer, unequivocally, is “Yes!” How do I know? Because I am one. When I share this with many people who have met me through business, they’re surprised by it....

So Your Company Royally Screwed Up On Social Media… What Now?

Ladies and gentlemen, welcome aboard today’s flight. I’d like to direct your attention to the...

5 Reasons We Partner With HubSpot for Inbound Marketing

Last week, three of us from the team here at Imagine had the pleasure of spending two days with our...

Why Sales Training Fails…And What To Do About It

I’ve been doing some joint work with someone whose experience is not from the sales side. We were...

5 Reasons Social Media Is A Must for SME CEOs

On May 1, 2009, I made a call that blogging was an absolute must for any desiring predictable,...

3 Trends That Are Harming Your Win Rate

Next week I’m speaking to a CEO Group in Wisconsin. The leader of the group sent me the question...

3 Reasons Why Your Website Is Killing Your B2B Lead Generation

Consider these numbers (source: HubSpot Academy): 71-89% of website visitors are looking for...

Content Creation vs Curation: Which Is Better For B2B Lead Generation?

Content marketing can be difficult for any B2B sales organization. A lot of time and effort must be...

Why Automation Is So Damn Hard: 5 Rules to Make It Work

A few years ago, I had a couple of employees who would regularly come into my office, telling me...

Marketing Analytics... Are You Measuring KPI's or KP Lies?

In God We Trust…Everybody Else Better Have Numbers to Back It Up When it comes to marketing...