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The Demand Creator Blog

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The Most Important Question When Building Your B2B Sales Team

Last week, I was presenting our newest program, Building a Scalable Lead Generation Engine, to a Vistage group in Minneapolis. I started the program by asking the CEOs in the room to share the biggest challenge that was weighing down their ability to accelerate their growth predictably, sustainably and scalably. About half of the group expressed frustration with building their sales teams, with a specific focus around the problem of attracting “great” salespeople to their companies. As the CEOs...

3 Important Questions to Ask Early In The B2B Sales Process

Several years ago I shared my thoughts on a crucial distinction in the B2B sales process. Simply,...

5 Reasons You Want An Introvert In Your B2B Sales Position

I was talking with a referral partner yesterday who wanted to introduce me to one of his clients....

So Your Company Royally Screwed Up On Social Media… What Now?

Ladies and gentlemen, welcome aboard today’s flight. I’d like to direct your attention to the...

5 Reasons We Partner With HubSpot for Inbound Marketing

Last week, three of us from the team here at Imagine had the pleasure of spending two days with our...

Why Sales Training Fails…And What To Do About It

I’ve been doing some joint work with someone whose experience is not from the sales side. We were...

5 Reasons Social Media Is A Must for SME CEOs

On May 1, 2009, I made a call that blogging was an absolute must for any desiring predictable,...

3 Trends That Are Harming Your Win Rate

Next week I’m speaking to a CEO Group in Wisconsin. The leader of the group sent me the question...

3 Reasons Why Your Website Is Killing Your B2B Lead Generation

Consider these numbers (source: HubSpot Academy): 71-89% of website visitors are looking for...

Content Creation vs Curation: Which Is Better For B2B Lead Generation?

Content marketing can be difficult for any B2B sales organization. A lot of time and effort must be...