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PART 2: 10 Things I Wish I Knew Before I Got Into B2B Sales

Last Thursday, I shared the first five things I wished I knew before I started my B2B sales career. Today, I share the second half of my list. As a reminder, these are the first five things I shared last week: It’s not all about my personality. You’ve got to do your homework. Business acumen matters more than sales acumen. Asking great questions is better than giving great answers. The ability to write is as important as the ability to talk. Here are the other 5 things I wish I knew before I...

PART 1: 10 Things I Wish I Knew Before I Got Into B2B Sales

It’s hard to believe that I’ve been selling professionally since 1988. I think I’ve grown quite a...

B2B Sales: A Sure Fire Way to Connect With A Senior Executive

From the time I entered sales in the late 1980s, the common barrier to accelerating B2B sales has...

Why B2B Sales Organizations Are Missing The Boat on Marketing

I recently attended a major conference focus on marketing. One of the general session panels...

3 Ways to Make Sure Your Blog is Driving B2B Lead Generation

Blogging is one of the most valuable pieces of any content marketing strategy. It establishes...

Cinco Reasons to Run Your Blog Like You’re Hosting A Party

When was the last time you went to a really epic party? What made it so great? Were you surprised...

The 4 P’s for Winning The B2B ZMOT (Zero Moment of Truth)

Regular readers of this blog may have noticed that I’ve been talking more and more about the ZMOT....

5 Steps to Ensure Your Content Marketing Drives Traffic

By now I expect that you understand creating content is critical to generating leads, supporting...

The 3 Most Powerful Questions to Ask When Coaching Employees

Over the last six months we’ve been investing a lot of time and money into our operations and...

The Most Important Question When Building Your B2B Sales Team

Last week, I was presenting our newest program, Building a Scalable Lead Generation Engine, to a...