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The Demand Creator Blog

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To Create Predictable Growth You Need A Predictable Process

Anyone who knows me knows that I’m a great fan of process and a great fan of results. Selling has always fascinated me because there’s no discipline where the focus on process and the focus on results are more in conflict. Recently I was coaching a salesperson and we were debriefing a successful outcome. The rep was expecting that I was going to be patting him on his back; and while I certainly congratulated him on the sale, the focus was on several things he did that were not aligned with the...

Video: 3 Questions to Close B2B Sales Faster

I've always said that closing is the result of an effective sales process. If you show me an...

If You Want to Accelerate Your Sales Growth You Can Only Have 1 Funnel

I was talking with the VP sales with a prospect recently, asking how they managed their funnel. His...

Making A Strong Connection On The First B2B Sales Call

In my first blog post, “10 rules to follow when making outbound connect calls” I focused primarily...

B2B Social Media Strategy Crash Course Post #3: LinkedIn

For the third post in my “B2B Social Media Strategy Crash Course” series, I’ll be focusing on how...

How I Handle B2B Sales Opportunities

We spend a lot of time here at Imagine advising companies and salespeople about how to approach and...

Aligning Your B2B Sales Process to The Buyer’s Journey

When it comes to traveling, when we're preparing for a long journey, such as a trip across the...

[Infographic] Should I Outsource Or Hire For My Inbound Marketing Needs?

It’s not at all unusual for executives to get some sticker shock when they first look into engaging...

Your Answer to This Question Will Determine Your Future Growth

The #1 reason that small and mid-sized businesses (SMBs) fail to implement an effective lead...

B2B Social Media Strategy Crash Course Post #2: Twitter Focus

For the second post in my “B2B Social Media Strategy Crash Course” series, I’ll be focusing on how...