We spend a lot of time here at Imagine advising companies and salespeople about how to approach and manage the B2B sales process. Over the last 20 years, we’ve developed quite a bit of intelligence into the behaviors that drive win rates and growth. I was talking a sales situation over with my marketing manager, Jackie, and we felt that sharing this approach would be a good topic for a blog post. I’ve written about the overall sales process in many other posts, so today, I’m going to be a bit...
