When it comes to traveling, when we're preparing for a long journey, such as a trip across the country, we seem to accept the fact that Star Trek’s transporter is a fantasy and that we need to set aside the time necessary to allow the process to work. Yet, when it comes to growing a business, executives seem to believe that they can get the equivalent result of the transporter. They feel that they can come up with an idea, start marketing and customers will start appearing within 90 days. I...
