This post originally appeared on The HubSpot Insiders blog, a section of Inbound Hub. The basic model companies use to grow revenue is undergoing a major transformation. Historically, companies relied on inefficient, expensive and risky tactics to grow. As solutions gained in complexity and competition increased, businesses (especially in B2B and B2G segments) increasingly relied on experienced (and expensive) sales reps to grow. As I worked with organizations in the 1990s and early 00s, I saw...
