Editors Note: I’d like to welcome David Fletcher as a contributor to The Demand Creator Blog. David heads up Imagine’s implementation efforts and has tremendous experience in both leading and guiding businesses. He’ll be sharing thoughts relevant to executives charged with revenue growth. There is no "one size fits all" approach to setting a marketing budget. If you're not quite sure what your budget should look like and you look at some of your competitors for inspiration, you'll likely only...
