I still find it ironic that today I spend the vast majority of my time addressing the marketing side of a growth business’ agenda. When I started Imagine 11 years ago, the plan was to create a sales advisory and training company that would change the way salespeople sell. Our team prided ourselves on our sales acumen, yet as we spent more time addressing the sales issue, we realized that for the small and mid-market, at least, we were fighting a fool’s errand. We realized that you couldn’t...
