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The Demand Creator Blog

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Be Smart About SmartPhone Engagement

“There’s just a lot of things about mobile that are amazing opportunities for advertisers and for businesses. So I expect tablets and smartphones to revolutionize how people do marketing” Larry Page, CEO @ Google As marketer’s, we must learn to engage at every stage of the buying process. Most recently, the use of mobile devices throughout the buying process has been the most overlooked, although not by design, it is having a negative impact on campaigns across the board. The statistics and...

5 Sure-Fire Ways For Marketing To Frustrate Sales

I still find it ironic that today I spend the vast majority of my time addressing the marketing...

How To Write Effective Blog Posts That Create Action

It’s hard to believe that five years ago I made a call that every business needs to be active in...

Why Your B2B Sales Process Is Failing You

This post originally appeared on D2 Demand Solutions blog. I’ve been involved in sales training for...

The 3 Conditions That Are Destroying Your Sales Cycle

There’s a fascinating Slideshare that highlights How Google Works from Eric Schmidt, the Executive...

How To Blow A B2B Sales Opportunity In One Easy Step

When I’m coaching sales teams today I often find myself envying their opportunities. Back in the...

3 Tips for Getting B2B Sales Off to A Fast Start

I wrote a post eight years ago called Why Google Wins. In it I shared what I think is the secret of...

How To Follow Up With An Inbound Marketing Lead

You’ve worked hard putting together content that you felt your buyer persona would find...

Fixing Misalignment Between Sales & Marketing

This post originally appeared on The HubSpot Insiders blog, a section of Inbound Hub. If there were...

Shorten The B2B Sales Cycle By Teaching to The Oh Sh&t! Moment

From always be closing to always be helping. Thought Leadership. Teaching point of view. These are...