Leaving Inbound 2014, one thing was clear - inbound marketing is no longer a competitive advantage. Sitting in a convention center with literally tens of thousands of inbound advocates clearly indicated that we’re out of the early adopter phase of adoption. This was echoed as I reviewed the recent research report from Content Marketing Institute and MarketingProfs, 2015 Benchmarks, Budgets and Trends – North America. According to the report, 86% of B2B companies are using content marketing,...
