<img src="https://ws.zoominfo.com/pixel/Nfk5wflCTIIE2iSoYxah" width="1" height="1" style="display: none;">

The Demand Creator Blog

Join thousands of committed growth executives & get our latest posts delivered straight to your inbox. Subscribe Now.

Three Steps to Help You Get Started with Content Marketing

So you’ve decided to take an inbound marketing approach. There are a lot of components to an inbound strategy…email marketing, nurturing, social media, analytics, SEO…and of course, content. Content - while clearly not the only component, is a big one and can be the most daunting element of your approach. Don’t panic! Content creation can seem like a very scary and overwhelming task but there are things you can do to make it easier. Here are three things to get you started on your way to...

Shorten The Sales Cycle By Defining A Sales Qualified Lead (SQL)

When we’re conducting a sales and marketing assessment, one of the first questions we ask is, “How...

Why a Traditional Marketer Fell in Love with Inbound Marketing

Today's post comes from Imagine's newest team member. Stacy Bouchard joins us with more than 20...

People Won't Open My Emails & Other Content Marketing Myths

A few weeks ago, I was talking with a CMO who had just started with his company. He was seeking my...

How To Make Sure Your Blog Posts Are Constructed to Drive Leads

With a stronger emphasis on content in recent years, blogs have emerged as a valuable tool to...

7 Stats On Why You Better Be on the Inbound Marketing Bandwagon

Leaving Inbound 2014, one thing was clear - inbound marketing is no longer a competitive advantage....

Avoid This Killer Mistake When Growing B2B Sales

Last week I was talking with a prospect about launching a comprehensive inbound marketing effort to...

3 Insights Into Effectively Managing Sales Development Reps (SDRs)

While there’s nothing new about SDRs, the focus and popularity of the approach is increasing...

5 Components of An Effective Lead Management Process

This post originally appeared on HubSpot's marketing blog. Inbound marketing is a powerful...

Why Your Content Is Killing Your Lead Generation (SlideShare)

When companies begin developing content they tend to get very excited. Afterall it's quite an...