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The Demand Creator Blog

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The Attributes of Companies That Scale Growth

Five years ago, the team at Imagine paused to take a deep look at what we were doing, and more importantly, why we were doing it. At the time, our primary focus was sales process design, sales advisory and coaching. We found that as we worked with our clients and their sales teams, regardless of what they were doing, growth was more difficult, less predictable and more disruptive. They were seeing success, but we weren’t seeing the leverage in results that we expected or experienced...

Six Tools to help the Non-Designer Create Impactful Images

Throughout my career, there have been many situations where I wished I were a graphic designer or...

The 3 Prospecting Strategies That Ensure Predictable Growth

Prospecting, like a lot of words used in business, gets thrown around a lot; yet means different...

Struggling With Content Marketing? Here Are 7 Ways to Make It Easier

Let’s not kid ourselves – creating relevant, compelling content is hard work. Many B2B blogs have...

The 9 Metrics You Must Be Tracking to Scale B2B Sales Growth

While there is a lot of conversation about strategy and tactics, growing a business is more about...

The Inbound Marketing Journey From The Customer's Perspective

HubSpot has popularized the inbound marketing methodology. Prospects start off as strangers, then...

Three Steps to Help You Get Started with Content Marketing

So you’ve decided to take an inbound marketing approach. There are a lot of components to an...

Shorten The Sales Cycle By Defining A Sales Qualified Lead (SQL)

When we’re conducting a sales and marketing assessment, one of the first questions we ask is, “How...

Why a Traditional Marketer Fell in Love with Inbound Marketing

Today's post comes from Imagine's newest team member. Stacy Bouchard joins us with more than 20...

People Won't Open My Emails & Other Content Marketing Myths

A few weeks ago, I was talking with a CMO who had just started with his company. He was seeking my...