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The Demand Creator Blog

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The 5 Keys to Building a Sales Development Team

A strong sales development team is a great way to quickly increase revenue. These reps focus on taking unqualified leads and contacts, putting them through a qualification process and moving them through the sales funnel. What can happen when you have a strong sales development team nurturing leads for your sales reps? Studies show these benefits: Nurtured leads generate almost 50% more revenue than non-nurtured leads. Nurtured leads generate this revenue at 33% less cost. Overall, companies...

The Attributes of Companies That Scale Growth

Five years ago, the team at Imagine paused to take a deep look at what we were doing, and more...

Six Tools to help the Non-Designer Create Impactful Images

Throughout my career, there have been many situations where I wished I were a graphic designer or...

The 3 Prospecting Strategies That Ensure Predictable Growth

Prospecting, like a lot of words used in business, gets thrown around a lot; yet means different...

Struggling With Content Marketing? Here Are 7 Ways to Make It Easier

Let’s not kid ourselves – creating relevant, compelling content is hard work. Many B2B blogs have...

The 9 Metrics You Must Be Tracking to Scale B2B Sales Growth

While there is a lot of conversation about strategy and tactics, growing a business is more about...

The Inbound Marketing Journey From The Customer's Perspective

HubSpot has popularized the inbound marketing methodology. Prospects start off as strangers, then...

Three Steps to Help You Get Started with Content Marketing

So you’ve decided to take an inbound marketing approach. There are a lot of components to an...

Shorten The Sales Cycle By Defining A Sales Qualified Lead (SQL)

When we’re conducting a sales and marketing assessment, one of the first questions we ask is, “How...

Why a Traditional Marketer Fell in Love with Inbound Marketing

Today's post comes from Imagine's newest team member. Stacy Bouchard joins us with more than 20...