Let’s face it…everyone receives what seems like hundreds of emails everyday. It’s up to marketers to create emails that not only get opened but also drive traffic to your site and eventually turn readers into leads. One way to measure how impactful your email campaigns are is to track the click through rate (CTR). CTR is calculated by dividing the number of click-throughs by the number of delivered messages and is expressed as a percentage. According to Silverpop’s 2014 Email Marketing Metrics...
