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The Demand Creator Blog

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Six Tools to help the Non-Designer Create Impactful Images

Throughout my career, there have been many situations where I wished I were a graphic designer or that I had one who was just sitting around waiting for me to make requests that they could design quickly and for free! So far, my fairy godmother has not granted that wish…either one. Marketers feel the pressure everyday to include impactful images in everything we do. Did you know that 90% of information transmitted to the brain is visual?

The 3 Prospecting Strategies That Ensure Predictable Growth

Prospecting, like a lot of words used in business, gets thrown around a lot; yet means different...

Struggling With Content Marketing? Here Are 7 Ways to Make It Easier

Let’s not kid ourselves – creating relevant, compelling content is hard work. Many B2B blogs have...

The 9 Metrics You Must Be Tracking to Scale B2B Sales Growth

While there is a lot of conversation about strategy and tactics, growing a business is more about...

The Inbound Marketing Journey From The Customer's Perspective

HubSpot has popularized the inbound marketing methodology. Prospects start off as strangers, then...

Three Steps to Help You Get Started with Content Marketing

So you’ve decided to take an inbound marketing approach. There are a lot of components to an...

Shorten The Sales Cycle By Defining A Sales Qualified Lead (SQL)

When we’re conducting a sales and marketing assessment, one of the first questions we ask is, “How...

Why a Traditional Marketer Fell in Love with Inbound Marketing

Today's post comes from Imagine's newest team member. Stacy Bouchard joins us with more than 20...

People Won't Open My Emails & Other Content Marketing Myths

A few weeks ago, I was talking with a CMO who had just started with his company. He was seeking my...

How To Make Sure Your Blog Posts Are Constructed to Drive Leads

With a stronger emphasis on content in recent years, blogs have emerged as a valuable tool to...