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The Demand Creator Blog

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How to Use Hashtags to Improve Inbound Marketing

For many small and mid-market B2B organizations, social media is still a bit of a mystery. Many believe their customers do not make buying decisions based on what they read on social media. Others think their products are not interesting enough to attract an audience on social media. If you’re one of the organizations that still hasn’t jumped into social media, consider these stats:

The Five Apps I Love When I'm Traveling (And Even When I'm Not)

I have avoided writing a “my favorite apps” piece for a few years. I’ve always felt that since so...

How to Use Buyer Personas to Create Content

So, you understand the importance of creating buyer personas. They focus your efforts and enable...

Enhance Your Outbound Prospecting Results with Inbound Marketing

I continue to see a growing division between the growth advisory camps who support inbound as the...

3 Ways to Keep Inbound Leads from Getting Lost in the Funnel

Far too often, I hear about inbound marketing campaigns that have successfully generated leads but...

6 Places to Find Inspiration for Your Next Blog Topic

Maintaining a successful B2B blog as part of your overall inbound marketing plan can be a...

The Third Discipline: Bridging B2B Sales and Marketing

Last week I shared the results of some fairly extensive research into the attributes of companies...

10 Tips for Creating Effective Blog and Email Headlines

In today’s buying cycle, creating effective headlines is more important than ever before. In recent...

10 Tips When Hiring for a Job You Know Nothing About

This post originally appeared on HubSpot's marketing blog. It will only be a matter of time before...

5 Ways to Improve Email Click Through Rates

Let’s face it…everyone receives what seems like hundreds of emails everyday. It’s up to marketers...