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The Demand Creator Blog

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Want to Accelerate Sales? Focus on Marketing Leadership!

The entire sales landscape is undergoing an extraordinarily rapid rate of change. While that can be disruptive and frustrating at times, I’m glad to see it as sales has greatly lagged behind other business disciplines and has fallen completely out of sync with how customers actually buy. An insightful article on Forbes captured the challenges companies are having in making the transformation successful. The most important point of the article was the importance that marketing has in driving...

Why B2B Marketers Should Consider Using Google+

Social media is a key component of any inbound marketing strategy. Knowing and understanding your...

5 Keys to Maximizing The ROI of Content Marketing

A couple of months ago, I shared some powerful findings from the 2015 B2B Content Marketing...

Eliminating 5 Misperceptions About B2B Lead Generation

Lead generation is a crucial component of any go-to-market strategy. Often an afterthought, it is...

Using LinkedIn to Promote Inbound Marketing Content

Social media is a difficult thing for many small-mid market B2B companies. As popular as social...

3 Reasons B2B Salespeople Fail

In 2011, Harvard Business Review released a study on sales performance finding, among other things,...

The Changing Nature of B2B Marketing

May you live in interesting times. No role is undergoing as much change as the marketing role in...

Attracting the RIGHT Website Traffic for Lead Generation

It’s time for the monthly sales and marketing meeting…you know the one…all attendees give an update...

Five Hacks to Make Content Marketing Easier

As I shared in my recent post, this week I had the opportunity to sit on a panel for a marketing...

How To Roll Out Inbound Marketing With A Sales Team

I had the opportunity to serve on a customer panel at a marketing event for HubSpot yesterday. It...