A couple of months ago, I shared some powerful findings from the 2015 B2B Content Marketing Benchmarking study done by the CMI and MarketingProfs. A statistic that really stuck with me is: 86% of B2B companies use content as part of their growth efforts. Only 38% say they’re using it effectively (with only 8% rating themselves very effective at it). While it’s nice to see that so many companies have adopted content marketing, it’s distressing to see so many struggling with it.
