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The Demand Creator Blog

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Tips for Creating an Effective Keyword Strategy

SEO best practices seem to be changing everyday. With new Google algorithms being released on a regular basis, it is hard for marketers to keep up. It is especially hard for those small to mid-size business marketers who are tasked with all things marketing related. Just when you think you have a strategy in place that will yield results, an algorithm change is announced. One of the basic parts of SEO is keyword strategy. Keyword strategy has changed dramatically over the last several years....

How To Ensure Consistent Sales Growth

This post originally appeard on HubSpot's Marketing Blog. If I’ve learned one thing about companies...

5 Ways to Help B2B Marketers Increase Twitter Followers

One of the most popular social media platforms for B2B marketers at small to mid-size companies is...

In B2B Sales, You’re Not Making 1 Sale, You’re Making 3

I was recently working with a client on their lead generation strategy. We were talking about...

Want to Accelerate Sales? Focus on Marketing Leadership!

The entire sales landscape is undergoing an extraordinarily rapid rate of change. While that can be...

Why B2B Marketers Should Consider Using Google+

Social media is a key component of any inbound marketing strategy. Knowing and understanding your...

5 Keys to Maximizing The ROI of Content Marketing

A couple of months ago, I shared some powerful findings from the 2015 B2B Content Marketing...

Eliminating 5 Misperceptions About B2B Lead Generation

Lead generation is a crucial component of any go-to-market strategy. Often an afterthought, it is...

Using LinkedIn to Promote Inbound Marketing Content

Social media is a difficult thing for many small-mid market B2B companies. As popular as social...

3 Reasons B2B Salespeople Fail

In 2011, Harvard Business Review released a study on sales performance finding, among other things,...