A common question I get from prospects is whether outbound sales efforts really work today. They talk about the noise in the market, the number of calls they get and how overloaded their email boxes already are. My response is, “Crappy outbound doesn’t work anymore, but well-designed efforts work as well or better than they ever have.” A recent outbound effort where I was the recipient provides me a great opportunity to show why outbound efforts fail, and more importantly what you can do about...
