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The Demand Creator Blog

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How to Build the Top of the Inbound Marketing Funnel

Lead generation is a primary goal of every inbound marketing program and that journey begins at the top of funnel. If the top of the funnel isn’t healthy, then chances are the middle and bottom will suffer. The top of the funnel or the attraction stage of the inbound methodology is an important step in the buyer’s journey for your prospects. And like many other things associated with inbound marketing, it all begins with buyer personas.

How To Make Outbound Lead Generation Work

A common question I get from prospects is whether outbound sales efforts really work today. They...

Stop Wasting Money On Sales Training

It doesn’t matter how good you are at doing something if what you’re doing isn’t the thing you...

Guide to Writing a Great Case Study

Effective inbound marketing programs require many types of content and a lot of it. The purpose of...

New Data: B2B Sales Conversations Are Down. Here's What To Do About It

Data from The Bridge Group, a sales development consultancy, shows that sales conversations are...

Stop Qualifying for Budget and Decision Time

Creating a clear definition of sales qualified leads (SQLs) is critical to creating alignment...

Tips for Creating an Effective Keyword Strategy

SEO best practices seem to be changing everyday. With new Google algorithms being released on a...

How To Ensure Consistent Sales Growth

This post originally appeard on HubSpot's Marketing Blog. If I’ve learned one thing about companies...

5 Ways to Help B2B Marketers Increase Twitter Followers

One of the most popular social media platforms for B2B marketers at small to mid-size companies is...

In B2B Sales, You’re Not Making 1 Sale, You’re Making 3

I was recently working with a client on their lead generation strategy. We were talking about...