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The Demand Creator Blog

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Imagine Is Changing Its Name to Lift

Happy New Year! January is traditionally the time of resolutions, fresh starts, new gym memberships (and sore muscles), makeovers, and more. In keeping with that grand tradition, I’ve decided it’s time to make it official. Imagine is changing its name. We’re becoming Lift Enablement!

My Recommendations for the 5 Best Business Books To Read in 2023

It’s an end-of-year tradition for newspapers and magazines to do a “Best Of” roundup so as the year...

Point of View Selling vs Relationship Selling: Which Is Right For You?

Point-of-view (POV) selling has been around for a while now, but there are still those who resist,...

9 Ways to Derail Your Data Migration

Data migrations are never as straightforward as you think they’ll be. I should know—I’ve partnered...

The 5 Major Mistakes that Stall Sales Pipelines

Selling exists to enable buying. If you’re about to click away, bear with me another minute as I...

How RevOps Makes Your Business More Resilient

As you may have noticed, the past couple of years have been a wild ride for businesses and, if...

Tips and Tricks to Make the Most of HubSpot’s Social Media Tool

One of my favorite things to do with clients is training them on HubSpot’s Marketing Hub. It allows...

5 Questions to Ask Yourself When Building Dashboards

Data, reports, dashboards…oh my! There is so much information we can gather today within the...

4 Ways Your Sales Team Can Work Smarter, Not Harder

One of the traps in sales training and sales performance is that there's always been a focus on new...

Why Being Valued is More Important than Being Liked

Editor's Note: This is an updated version of one of our most widely-read articles, Being Liked vs....