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The Demand Creator Blog

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Using Video to Generate B2B Leads

Did you know that 6 billion hours of video are watched every month on YouTube? Six. Billion. Hours. That is a lot of video watching and that’s just on YouTube. No wonder video is such a powerful marketing tool. It is clear that video is a very popular content type. Most websites today include some type of video. Product videos, how-to videos, recorded presentations, intro videos…all types of video are being used. The question is are those videos really driving business? Are your videos...

Getting Started with A/B Testing

One of the things I love most about inbound marketing is the ability to gather data and analyze...

Creating Effective Sales Performance Metrics

As part of our services offerings we regularly conduct a variety of sales, marketing and lead...

Build a Lead Generating B2B Website Using Growth Driven Design

I don’t know about you, but for years the thought of a website redesign made A Nightmare on Elm...

5 Reasons You’re Not Getting Leads (And What To Do About It)

There is probably no feeling worse than spending the time, money and energy creating content only...

5 Tips to Revive A Zombie Sales Opportunity

It happens to all of us. We feel like we’ve done a good job. We did our investigation, asked good...

4 Ways to Improve B2B Website Conversion Rates

Over the last several years, the buyer’s journey has changed. The internet has given buyers the...

How To Destroy A Great B2B Sales Call In One Easy Step

You, or a member of your sales team, have just finished an excellent early stage sales call. On the...

What The SiriusDecisions Study Really Means For Sales Organizations

On May 14, SiriusDecisions released findings from its 2015 B-to-B Buyer Study, making quite a...

How to Build the Top of the Inbound Marketing Funnel

Lead generation is a primary goal of every inbound marketing program and that journey begins at the...