The siren song of inbound sounds so good. Pick some keywords. Write some blog posts. Share them on social media. Put up some landing pages. And, let the leads roll in. Anyone who’s ever been involved in implementing a successful inbound marketing program knows that nothing is further from the truth. It’s hard – extraordinarily hard – work. The reality is that there’s only one reason to put forth all of the effort, and that’s there’s no other strategy that’s better at generating and supporting...
