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The Demand Creator Blog

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5 Areas to Consider When Building a B2B Email Lead Nurturing Campaign

In Doug’s last post, he talked about how lead nurturing is a critical part of the inbound marketing and sales development puzzle. Effective lead nurturing can bring your efforts together and produce significant results. A major component of most lead nurturing strategies is email marketing. How you construct your emails can have a significant impact on well they move your leads through their buyer’s journey. Here are some things to keep in mind as you build your next email nurturing program.

Lead Nurturing Aligns Sales Development and Inbound Marketing

Earlier this week, I had the opportunity to speak with Kyle Porter, CEO of fast-growing SalesLoft,...

5 Things You Want to Know About A Lead Before Contacting Them

Whether you’re implementing an inbound marketing approach or are engaged in outbound prospecting...

6 Tips for Creating CTAs that Convert

At the beginning of every month at Imagine Business Development, we review our clients and our own...

Why You Must Master Outbound To Succeed At Inbound Marketing

I’m a huge fan of inbound marketing. It has been instrumental in making Imagine Business...

Content Creation Tip: Make Existing Content New Again

Over the weekend, we decided it was time to tackle some of our summer yard projects that we had...

Maximizing Lead Generation Results From Trade Shows

I spent the last few days at the National Apartment Association (NAA) annual conference. It had...

4 Reasons Prospects Don't Engage With Content Marketing

Creating content takes a tremendous amount of time and resources. So there’s nothing more...

6 Ingredients for Blog Posts that Drive Traffic

Blogging can reap huge benefits for B2B organizations. For example, according to HubSpot, companies...

Prospecting Is Too Important to be Left In The Hands of Salespeople

When growth executives of B2B organizations are quizzed on the challenges and barriers they face to...