<img src="https://ws.zoominfo.com/pixel/Nfk5wflCTIIE2iSoYxah" width="1" height="1" style="display: none;">

The Demand Creator Blog

Join thousands of committed growth executives & get our latest posts delivered straight to your inbox. Subscribe Now.

Create More Effective Content by Using a Content Map

Over the last month, we have written several posts about content. In Doug’s post, Five Questions to Answer to Create Effective Content, he says “The difference between good content and effective content is like the difference between a lightning bug and lightning.” While I had often thought about what makes content effective, I had never thought about the difference between good content and effective content in that way. Marketers, like me, are creating good content every day but how are we...

Looking to Accelerate Sales Growth? Understanding Your Costs Is Key

This post originally appeared on the HubSpot Marketing Blog. I have an admission to make. I’m a...

Using Emails Effectively in B2B Prospecting – Part 2 (The Four Types)

On Monday, I shared five rules for creating effective B2B sales prospecting emails. Today I’m...

Driving More Engagement May Be Easier Than You Think

In my role at Imagine Business Development, I am responsible for publishing posts to our blog and...

Using Emails Effectively in B2B Prospecting – Part 1 (The Five Rules)

Effective prospecting is an important lead generation tactic for any growing company. Whether...

Five Questions to Answer to Create Effective Content

I often get (positive) comments about the quantity and quality of the content we create here at...

Tips for Creating B2B Premium Content

In today’s marketing world, content is king. According to Demand Metric, 90% of all B2B...

13 Signs It’s Time To Change Your B2B Website

Your website is crucially important to your revenue growth efforts. You simply can no longer rely...

The 2 Most Important Questions You Must Answer To Grow B2B Sales

A few weeks ago I came across an interesting post, Pitching Sequoia? Here’s the big question you’ll...

Is It A Sales Problem, A Messaging Problem or Something Else?

Recently, I was talking with a Senior Vice President for a growing $40-million-dollar company. He...