I ran into an old friend a few weeks ago and as we were catching up and I was telling him what Imagine was doing these days, he asked me what motivated me to start an outsourced sales development program. My response was remarkably simple. I told him that we started it because our clients had a problem and we couldn’t figure out any other way to solve it. So, we offered the service to one client and we grew and evolved it from there. My friend then asked the question that is the focus of this...
