Email is an important component of any demand generation strategy. A survey of marketers highlighted that 73% believe that email marketing is crucial to their business’ growth, and that 59% of marketers planned to increase their email marketing budgets in 2015 (and if my inbox is any indication, it appears they have). It’s no surprise that so much focus is placed on email marketing. Consider the various ways your company utilizes email: As a means to introduce yourself to leads and prospects....
