One of the most important sales metrics to monitor is your win rate. A small improvement in your win rate can have a major impact on your bottom line. Before getting to how to systemically increase it, let’s first agree on a clear definition: Win rate is often confused as a synonym for closing rate, but it’s actually quite different. Win rate represents the result of your total sales efforts and is a much more effective measurement to track. Now, let’s get to what you can do to increase yours.
