I’m often asked if there’s one attribute that rises above all others when it comes to successfully implementing a sales and marketing effort designed to achieve growth. While most people think this is a question that I’ll struggle to answer, the reality is that answering it is quite simple. Yes, I say, there is one attribute that rises above everything else. That attribute is trust. While the phrase “no pain, no sale” is both popular and accurate, so too is the statement “no trust, no sale.”...
