I’ve been producing and sharing content for more than 20 years. The single biggest fear I encounter from executives, marketers and salespeople when I talk with them about embracing content as a central tenet of their marketing efforts is the fear that others (specifically competitors) will “steal their stuff.” Whenever I hear these fears, I think of a story I was told many years ago by Dan Sullivan, CEO of The Strategic Coach. Dan has always been a proponent of packaging and sharing your ideas,...
