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The Demand Creator Blog

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5 Keys for B2B Companies to Enhance Lead Conversion in a Mobile World

I’d like to tell you that I’m writing this blog post on my iPhone (or even my iPad), but i’m not. I’m writing it on my 27” iMac. I have to admit, it’s very frustrating. After all, I consider myself an early adopter in technology, and everything I’m reading says that everybody is doing everything on their mobile devices. But no matter how much I try, I keep doing the vast majority of my business-related work on a desktop or laptop. Of course, I’m kidding. Most people I know do most of their work...

Sorry Virginia, There Is No Inbound Selling

We’re coming to the end of the year, and we’re a little overdue for one of my rants. And this one...

27 Reasons You Should Ignore Buyer Personas

Recently, I’ve seen an increase in the number of blog posts about buyer personas and the reasons...

5 Indicators of Healthy Sales and Marketing Alignment

Can you believe that 2015 is already almost over? Time flies when you’re having fun (or getting...

STOP: Don't Buy That Marketing Technology Until You Read These 4 Tips

Every day…literally, every day…I learn about a new marketing app, platform or technology. It’s hard...

The Fastest Way To Kill Your Blog (& What To Do About It)

I had a conversation recently with someone who told me that blogging didn’t work. He’d been...

Is Cold Calling Dead?

In 2009, I wrote a post that got some provocative responses asking the question Is It Time to Kill...

Have Your Buyer Personas Wilted? 5 Tips to Keep Them Alive

B2B marketers are busy people. Juggling all of the day-to-day tasks with the long-term projects is...

How to Develop Effective Lead Nurturing Programs

The following is an excerpt from our latest ebook, The Executive’s Guide to Effective Lead...

Don't Be Afraid of Competitors Stealing Your Content

I’ve been producing and sharing content for more than 20 years. The single biggest fear I encounter...