Did you know that 98% of marketing qualified leads (MQLs) never result in closed business? That is a scary statistic. Think about all of the work that goes into creating a website, landing pages and premium content offers to attract and convert website visitors into known leads. And then think about the additional work that it takes to move them from simply a qualified lead to an MQL. That statistic is more than scary – it’s also heart breaking for marketers. Only 2% of MQLs result in closed...
