Last week, Ellen wrote about improving conversion rates on landing pages. Today, I’m going to take a deeper dive into the elements of an effective landing page. For those unfamiliar with the term, landing pages are web pages that allow you to capture a visitor’s information through a conversion form. Think of them as a sales rep that is working 365, 24/7 for your business. Capturing leads through landing pages is not only an effective method of lead generation but has become a primary and vital...
