Every company, or at least every company that we talk to at Imagine, is looking for ways to generate more leads. Not just more leads, but more qualified leads. Sourcing qualified leads is what a sales development team is all about. It’s what gets them excited to come in to work every day - cranking out phone calls to follow up with potential prospects and qualify them for the sales team. Just to be sure we are talking about the same team, I want to talk a little bit more about the role of the...
