Selling is hard, especially in today’s world. While all aspects of selling are hard, getting the sale started is probably the most challenging aspect of the process. Prospects are inundated with more commercial messages and inquiries than ever before. On top of that, prospects have more tools than ever before to keep salespeople away. It’s no wonder that it takes more effort than ever before to make that initial contact. Making the stakes even higher is the importance of the impression and...
