Content is everywhere. In fact, one of the first guests on our podcast, The Demand Generation Show, Trish Bertuzzi often calls it the new spam. I don’t know about you but that sounds gross to me. (I still picture canned meat when I hear spam – no matter the context.) Joking aside, if content really is the new spam, what does that mean to your overall strategy? At the end of the day, the purpose of content is to drive lead generation and engagement which ultimately drives revenue. Its role is...
