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The Demand Creator Blog

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Don't Turn Your Leads Over To Salespeople

Good news! Someone downloaded the eBook your team worked hard on creating. Or maybe they just went right to your contact us form and said they wanted to talk. Or they could have just placed a call asking to speak with someone about your services. Everything checks out. They’re in. They are the right type of company and the right persona...definitely someone you’d like to be doing business with. What happens next?

5 Reasons Sales Development Teams Fail

Every company, or at least every company that we talk to at Imagine, is looking for ways to...

Introducing...The Demand Generation Show

Today is a really exciting day for the growth team at Imagine. We’ve been working on this for the...

8 Ways Top Performing Companies Use Buyer Personas

Last week in my post 7 Reasons Buyer Personas Fail, I shared a recent study from Cintell called the...

10 Questions to Ask When Assessing Your Pipeline

There is probably no single report used, obsessed and valued by sales management more than the...

7 Reasons Buyer Personas Fail

When I was a B2B marketer at a small manufacturing firm, I was tasked with creating buyer personas....

Want More Inbound Leads? Make Sure Your Premium Content Doesn't Suck

According to the Content Marketing Institute, in 2016, B2B organizations plan to produce 76% more...

6 Tactics to Transform a Good Salesperson Into A Great Performer

Many years ago, someone shared a great hiring philosophy. The philosophy? Hire only great people....

What SME Growth Executives Can Learn From Apple's Missteps

Over the last 11 months, Apple, Inc., has lost almost $200 billion of value. To understand the size...

3 Types of Lead Nurturing Campaigns that Drive Growth

Did you know that 98% of marketing qualified leads (MQLs) never result in closed business? That is...