Blogging is an excellent, multi-pronged tool for B2B marketers. It’s a great way to drive traffic to your website, establish your teaching point-of-view, fill the top of your funnel, and nurture those that are already in. Additionally, blog posts provide an excellent source of information your sales and sales development teams can use to utilize to move the sales process along. In a recent blog post, Matt shared key areas where B2B bloggers need to focus to get the most bang for the buck from...
