Last week, I had the chance to hear Gary Vaynerchuk’s keynote presentation at the Rainmaker 16 conference. In his presentation, he said something that clearly resonated with the audience on the topic of attention. “Attention is the one thing we all sell against.” Years ago, Seth Godin said that attention is the single most valuable asset any business can have. While, or more accurately because, attention is so vital to a successful demand generation program, and getting earning attention is...
