If you haven’t heard the term “Sales Enablement” more times than you can count recently, then you’re probably not paying much attention to sales strategies and trends. Sales enablement is a hot term today, with millions of dollars of investment in enablement tools and lots of conversation in executive board rooms all around the country (and across the world). As the chart below shows, before about 2010 sales enablement didn’t even exist as far as Google search was concerned. Since that time,...
