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The Demand Creator Blog

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7 Key Takeaways From Rainmaker16 Sales Development Conference

This sales development thing might have some legs after all. At least that’s the indication from the second annual Rainmaker conference hosted by sales enablement software provider, SalesLoft. This year's conference more than tripled attendance (more than 600) from their first conference last year (175 attendees). The attendance wasn’t the only indicator. Even more important was the increased depth and focus of the companies implementing sales development strategies. For readers not familiar...

What Is Sales Enablement & Why Demand Generation Executives Need to Know

If you haven’t heard the term “Sales Enablement” more times than you can count recently, then...

Was Adopting an Inbound Approach a Mistake?

Inbound marketing has been greeted with tremendous excitement. It’s hard to believe but just five...

Is The Hunter Model Still Viable for B2B Sales

Last week I was talking about the state of sales with a friend of mine who is a senior sales...

4 Ways to Make Your Content Stand Out from the Spam

Remember when creating content was your greatest challenge? Developing your editorial calendar,...

How Many Leads Do You Need to Crush Your Sales Growth Target?

The greatest thing about building an effective demand generation process is that the mysteries that...

Is Inbound Marketing Built on a Flawed Assumption?

This post originally appeared on LinkedIn Pulse. I’ve lost count of the number inbound marketing...

Not Enough SQLs? What's Your Sales Cadence?

One of the most important ways to keep your sales development reps (SDRs) focused on growing their...

5 Things to Do if Your Content Isn't Generating Leads

When I joined Imagine – just over a year ago now – part of my role was account manager for one of...

Make B2B Email Marketing Great Again: 5 Email Marketing Metrics You Can’t Ignore

Your SME’s B2B email marketing efforts should be the definition of an inbound marketing success...